WHO WE ARE
At Rustic Town, we blend age-old craftsmanship with modern sensibilities to create leather goods that tell a story. Our journey began in 2013 with a mission to support skilled artisans and preserve the rich legacy of handcrafted leather.
What started as a small family initiative has now grown into a global brand—celebrated for its authenticity, timeless design, and commitment to quality. Every Rustic Town product reflects the hands and heart of traditional artisans, brought to life with contemporary style for today’s world.
What we do
At Rustic Town, we design and craft premium leather bags and accessories that stand the test of time. From rugged messenger bags to elegant women’s totes, every piece is made with purpose—blending utility, style, and durability.
We proudly follow sustainable practices, using eco-friendly tanning methods and ensuring our products are free from harmful chemicals. With a focus on quality and conscious craftsmanship, we deliver timeless essentials for everyday journeys.
OUR MISSION
Our mission is to craft more than just leather goods—we create meaningful experiences rooted in tradition, authenticity, and craftsmanship. By empowering local artisans across India, we aim to preserve heritage skills and uplift communities with every stitch.
At Rustic Town, we champion sustainable and ethical fashion, offering products that reflect responsibility, longevity, and purpose. Through our work, we aspire to inspire mindful choices and a deeper connection between people and the products they carry.
FACe behind
Rustic Town was born from the vision of our founder, a local of Rajasthan, who saw the untapped potential of the village artisans. Driven by a desire to uplift his community, he built a brand that stands for quality, integrity, and respect for both people and the environment.
His personal journey from learning about leather in local workshops to navigating the world of online sales is a testament to the spirit of Rustic Town.
Empathy, Innovation, Growth
At Rustic Town, these three pillars stand at the forefront of our business philosophy. Empathy guides our interactions with both our artisans and customers, ensuring a fair, respectful, and supportive environment. Innovation is reflected in our approach to design and sustainability, pushing us to find better and more eco-friendly ways to produce our goods.
Growth is not just about expanding our business, but also about enriching the lives of those we work with and serving our customers better. Together, these values drive us forward, ensuring Rustic Town remains a beloved and trusted name in leather craftsmanship.
